Growing up in a family silk-screening business and then going on to study graphic design in college, it was only natural for Butigroove founder BJ Sabate to have his own clothing brand. He launched the line in 2000, and quickly built a loyal fanbase. So, in 2006, he opened a store near Ala Moana, and last year he moved it a block away to 1311 Kapiolani Blvd.